We are very pleased to announce that the Pentax K-01 lens interchangeable digital camera, designed by world-renowned industrial designer Marc Newson, has been selected a Product Design 2012 winner at the prestigious Red Dog Design Award in Germany.

The Red Dot Design Award is one of the world’s most prestigious design awards. Each year, products launched on the market over the previous two years are judged by nine different criteria, including degree of innovation, functionality, ergonomics, durability and ecological compatibility. This year the K-01 was selected from 4,515 applications submitted from 58 countries as one of the Product design winners. Yes, we are very proud of the Pentax K-01!

Designed by Marc Newson, it is clean, geometric body signifies a bold move by Pentax to create a truely original and innovative design. By incorporating the K-mount – a lens mount extremely popular from the days of film cameras – Pentax allows the user to mount any one of the 200+ lenses onto the K-01 camera body, assuring endless possibilities in visual expression.