+64 3 358 4000


The Pentax K-70 has arrived

The Rugged Pentax DSLR that delivers stunning images has arrived in New Zealand.

An all weather camera, thanks to its outstanding dustproof, weather resistant construction and dependable cold proof performance down to -10 degrees.

Other features include; 24.24 effective megapixels and up to ISO 102400, high precision auto focus system with the SAFOX X module, hybrid AF system for high speed AF operation during Live View shooting.

Contact your local retailer for price and availability.

K-70 image



We’re very pleased the Pentax K-1 has arrived!

Take a look at the promo video.

Contact your local retailer for pricing and more information.


We are very excited that the FULL FRAME PENTAX K-1 has been launched. It is Pentax’s first 35mm full frame digital SLR camera, and the new flagship model of the popular PENTAX K series.

The features of this DSLR are immense, and this will see it being a very competitive camera in its field.

Features include:

  • 36.4 mp CMOS sensor
  • Native ISO range of 100-204,800
  • PRIME IV Image Processor
  • 5-axis in-body image stabilisation
  • 33 Point AF system
  • 3.2″ Cross Tilt LCD
  • 4.5 fps continuous shooting
  • Built in wifi
  • Built in GPS
  • Dual SD card slots
  • Fully weather sealed magnesium alloy body
  • Full HD video recording
  • Real Time Scene Analysis System
  • Easy to focus optical viewfinder with nearly 100% field of view

This is full frame magic! You will get outstanding operability and superb reliability with the PENTAX K-1.




The Ricoh GR II offers the perfect balance between exceptional quality and outstanding portability.

You can enjoy intuitive design, fast operation and wireless sharing with a compact camera that rivals DSLR image quality with the GR II.

Features include:
– Built in Wi-Fi and NFC for easy sharing
– 16 megapixel APS-C size CMOS image sensor
– GR Engine V and Anti-aliasing filterless design
– High speed auto focus system, can focus in a mere 0.2 second
– Provides 17 effect modes to expand creative options
– Features a compact, high performance GR lens with a focal length of 28mm (in the 35mm format)

In the Ricoh GR II image quality meets connectivity, appreciate the professional performance.

Ricoh Arrives at Ian R Little Ltd

We are pleased to have the Ricoh camera brand on board.

For more than 90 years, Ricoh cameras, lenses and binoculars have been regarded as some of the most sought-after optics in the world.

As we say goodbye to the Pentax WG-3, we will welcome in the Ricoh WG-4. It’s the end of an era, but a new product and brand we are very excited about.


Tokina AT-X 70-200mm F4 PRO FX VCM-S lens

Tokina has launched its first optically-stabilised lens! The Tokina AT-X 70-200mm F4 PRO FX VCM-S telephoto zoom. This lens is designed for use with full frame SLRs, it has a ring type ultrasonic motor for autofocus, and the voice coil motor driven IS system promises three stops of stabilisation. This lens uses an optimal layout of three pieces of super-low dispersion glass in the front lens and imaging lens to improve delineation. When used on APS-C/DX format SLRs, the lens will offer a 105-300mm equivalent zoom range.
This lens delivers sharp photos with high contrast. The tripod collar will be available as an optional accessory.
Initially the lens will be available in Nikon mount, and expected in New Zealand in July 2014.

The Pentax 645Z Medium Format Camera

The Pentax 645Z is coming…

This medium format camera, is outstanding and we can’t wait for it to arrive in NZ.

Professional photographers will appreciate the extended image area offered by the PENTAX 645Z, which offers a distinct perspective not found in full frame cameras.

Awe inspiring, true-to-life detail is attained by combining premium resolution, massive sensor size and an expansive sensitivity range. This combination far exceeds the expectations of full frame cameras and produces brilliant results only experienced with medium format photography.

Due to the size of the sensor (a 43.8 x 32.8 mm CMOS sensor), the 645Z utilizes lenses with a longer focal length and larger diameter when compared to full frame lenses with an equivalent field-of-view. The result is that in identical conditions, the higher resolving power of the 645Z lenses sends significantly more detailed information to the image sensor than a full frame lens. This superior image detail is perfectly captured with the 645Z’s 51,400,000 pixels.The sensor is designed without an anti-aliasing filter to maximize sharpness and details. RAW files can be recorded at 14-bit and saved using either the proprietary PEF format or Adobe’s DNG format.

The hyper resolution of the 645Z coupled with state-of-the-art image processing results in images with more three dimensional depth and detail than can ever be captured with a full frame camera sensor.

The 645Z is compatible with the new FA autofocus lenses as well as older 645 lenses and with Pentax 67 medium format lenses when used with an adapter..

An ISO range from 100-204,800 and high S/N ratio provides low noise, low light capability, and the Prime III image processor lends itself to fast image capture with a maximum of 3 fps continuous shooting. The SAFOX II autofocus module utilizes 27 autofocus points including 25 cross-type sensors and 3 AF sensors dedicated for low light focusing. The new Real Time Scene Analysis System features an 86,000 pixel RGB light-metering sensor for enhanced accuracy of exposure, white balance, and auto-focusing.

The Pentax 645Z will be available in New Zealand in July. Available at all leading photographic stores.

The Pentax K-3 – the ultimate field camera

The new PENTAX K-3 features a 24 megapixel CMOS image sensor without an AA (Anti-Aliasing) filter to deliver high-resolution images, a 27 point AF system with 25 cross sensors for pinpoint focusing and an 86,000 pixel RGB light-metering sensor to assure accurate exposure on subjects of all kinds.

The Pentax K-3 is a one of a kind digital SLR camera – designed for truly creative photographers.

Below are some of the great features this camera has:

• The K-3 features the latest SAFOX 11 AF module equipped with a highly responsive , sensitive AF sensor.
• The innovative three-motor mechanism in which each motor optimises the action of the shutter,mirror & diaphragm independently, is the key to the high speed continuous shooting (8.3 images/sec).
• The new anti-aliasing simulator allows the user to minimise moire without installing an anti-aliasing filter, allowing filtered or filter free shooting. This makes best use of the total resolving power of the 24-megapixel CMOS sensor to produce sharp, fine-detailed images and recreates the sense of depth, ambience and texture. It also offers a top sensitivity of ISO 51,200.
• An optical viewfinder with nearly 100% field of view and a larger, brighter viewfinder image.
• With the optional FLU CARD FOR PENTAX 16GB the user can release the K-3’s shutter, check the live image & browse/download images with a smartphone.

This is a camera that really sets the bar high.

Pentax Optio WG-3 and WG-3 GPS

The Pentax WG-3 and WG-3 GPS are both top of the line waterproof, digital compact cameras, featuring underwater shooting to a depth of 14m, a large aperture zoom lens and dual anti-shake protection.

Features of these great new cameras include:

* Heavy duty construction for underwater shooting to 14 deep and up to 2 continuous hours. These cameras are also designed to be highly shock resistant, dust proof, cold resistant and crush proof.

* 4 x optical zoom lens with a maximum aperture of F2.0 to capture bright, clear images with minimal noise, even under dimly lit underwater conditions. With its 4x zoom coverage from 4.5mm to 18mm, this versatile zoom lens accommodates a wide range of applications – from macro shooting of flowers to wide angle shooting of spectacular landscapes.

* These cameras come equipped with a state-of-the-art, back illuminated CMOS image sensor. Coupled with a new generation imaging engine, this image sensor delivers a top sensitivity of ISO6400 and super high resolution images with 16mp

* The dual shake reduction system combines as image sensor shift type SR mechanism with a digital SR mode to more effectively compensate for the adverse effects of camera shake and subject shake in shake prone conditions such as sunset scenes or poorly lit subjects.

* The WG-3 GPS comes equipped with a sophisticated GPS module, which automatically records position data and travel log data onto captured images and adjusts the build in clock to local time.

Other features include: extra high resolution, wide frame 3inch LCD screen, full HD movie recording, wireless recharging on the WG-3 GPS, the WG-3 comes in orange and black, and the WG-3 GPS comes in green or purple.

The Pentax Optio WG-3 and WG-3 GPS are a dependable, heavy duty imaging partner in the most harsh, demanding, outdoor conditions

For availability and stockists, please contact Ian R Little ltd on or phone 03 360 2550.