The Ricoh GR II offers the perfect balance between exceptional quality and outstanding portability.

You can enjoy intuitive design, fast operation and wireless sharing with a compact camera that rivals DSLR image quality with the GR II.

Features include:
– Built in Wi-Fi and NFC for easy sharing
– 16 megapixel APS-C size CMOS image sensor
– GR Engine V and Anti-aliasing filterless design
– High speed auto focus system, can focus in a mere …

We are pleased to have the Ricoh camera brand on board.

For more than 90 years, Ricoh cameras, lenses and binoculars have been regarded as some of the most sought-after optics in the world.

As we say goodbye to the Pentax WG-3, we will welcome in the Ricoh WG-4. It’s the end of an era, but a new product and brand we are very excited about.

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Tokina has launched its first optically-stabilised lens! The Tokina AT-X 70-200mm F4 PRO FX VCM-S telephoto zoom. This lens is designed for use with full frame SLRs, it has a ring type ultrasonic motor for autofocus, and the voice coil motor driven IS system promises three stops of stabilisation. This lens uses an optimal layout of three pieces of super-low dispersion glass in the front lens and imaging lens to improve delineation. When used on …

The Pentax 645Z is coming…

This medium format camera, is outstanding and we can’t wait for it to arrive in NZ.

Professional photographers will appreciate the extended image area offered by the PENTAX 645Z, which offers a distinct perspective not found in full frame cameras.

Awe inspiring, true-to-life detail is attained by combining premium resolution, massive sensor size and an expansive sensitivity range. This combination far exceeds the expectations of full frame cameras and produces …

The new PENTAX K-3 features a 24 megapixel CMOS image sensor without an AA (Anti-Aliasing) filter to deliver high-resolution images, a 27 point AF system with 25 cross sensors for pinpoint focusing and an 86,000 pixel RGB light-metering sensor to assure accurate exposure on subjects of all kinds.

The Pentax K-3 is a one of a kind digital SLR camera – designed for truly creative photographers.

Below are some of the great features this camera …

The Pentax WG-3 and WG-3 GPS are both top of the line waterproof, digital compact cameras, featuring underwater shooting to a depth of 14m, a large aperture zoom lens and dual anti-shake protection.

Features of these great new cameras include:

* Heavy duty construction for underwater shooting to 14 deep and up to 2 continuous hours. These cameras are also designed to be highly shock resistant, dust proof, cold resistant and crush proof.

* 4 …

The Pentax MX-1 is where craft design meets contemporary quality.

We are very excited to announce the Pentax MX-1 is here.

* This compact camera includes D-SLR like features such as textured mode dials, an exposure adjustment dial, in-body RAW development capability, HDR shooting and custom image modes
* Beautiful design is made to resemble a classic film camera, with its genuine brass covers and metal accents for a refined finish.
* This high end …

The new Pentax flagship D-SLR is here! The K5 II is a dustproof, weather resistant and cold resistant camera includes a newly developed SAFOX X AF sensor that delivers the broadest autofocusing EV range (-3 EV to +18 EV) in its class.

Other features include:

– High resolution CMOS sensor for true to life images with minimal noise. A large 23.7mm x 15.7mm sensor with approx 16.28 megapixels. Sensitivity range of ISO 100 to ISO …

We are proud to announce our appointment as sole agents for the fantastic range of SUNPAK FLASHGUNS in New Zealand. …

The Pentax K-30 is a sporty, mid level digital SLR camera, offering solid performance and a weather-resistant, dustproof body to active outdoor photographers. …