News

Tokina has launched its first optically-stabilised lens! The Tokina AT-X 70-200mm F4 PRO FX VCM-S telephoto zoom. This lens is designed for use with full frame SLRs, it has a ring type ultrasonic motor for autofocus, and the voice coil motor driven IS system promises three stops of stabilisation. This lens uses an optimal layout of three pieces of super-low dispersion glass in the front lens and imaging lens to improve delineation. When used on APS-C/DX format SLRs, the lens will offer a 105-300mm equivalent zoom range.
This lens delivers sharp photos with high contrast. The tripod collar will be available as an optional accessory.
Initially the lens will be available in Nikon mount, and expected in New Zealand in July 2014.

The Pentax 645Z is coming…

This medium format camera, is outstanding and we can’t wait for it to arrive in NZ.

Professional photographers will appreciate the extended image area offered by the PENTAX 645Z, which offers a distinct perspective not found in full frame cameras.

Awe inspiring, true-to-life detail is attained by combining premium resolution, massive sensor size and an expansive sensitivity range. This combination far exceeds the expectations of full frame cameras and produces brilliant results only experienced with medium format photography.

Due to the size of the sensor (a 43.8 x 32.8 mm CMOS sensor), the 645Z utilizes lenses with a longer focal length and larger diameter when compared to full frame lenses with an equivalent field-of-view. The result is that in identical conditions, the higher resolving power of the 645Z lenses sends significantly more detailed information to the image sensor than a full frame lens. This superior image detail is perfectly captured with the 645Z’s 51,400,000 pixels.The sensor is designed without an anti-aliasing filter to maximize sharpness and details. RAW files can be recorded at 14-bit and saved using either the proprietary PEF format or Adobe’s DNG format.

The hyper resolution of the 645Z coupled with state-of-the-art image processing results in images with more three dimensional depth and detail than can ever be captured with a full frame camera sensor.

The 645Z is compatible with the new FA autofocus lenses as well as older 645 lenses and with Pentax 67 medium format lenses when used with an adapter..

An ISO range from 100-204,800 and high S/N ratio provides low noise, low light capability, and the Prime III image processor lends itself to fast image capture with a maximum of 3 fps continuous shooting. The SAFOX II autofocus module utilizes 27 autofocus points including 25 cross-type sensors and 3 AF sensors dedicated for low light focusing. The new Real Time Scene Analysis System features an 86,000 pixel RGB light-metering sensor for enhanced accuracy of exposure, white balance, and auto-focusing.

The Pentax 645Z will be available in New Zealand in July. Available at all leading photographic stores.

The new PENTAX K-3 features a 24 megapixel CMOS image sensor without an AA (Anti-Aliasing) filter to deliver high-resolution images, a 27 point AF system with 25 cross sensors for pinpoint focusing and an 86,000 pixel RGB light-metering sensor to assure accurate exposure on subjects of all kinds.

The Pentax K-3 is a one of a kind digital SLR camera – designed for truly creative photographers.

Below are some of the great features this camera has:

• The K-3 features the latest SAFOX 11 AF module equipped with a highly responsive , sensitive AF sensor.
• The innovative three-motor mechanism in which each motor optimises the action of the shutter,mirror & diaphragm independently, is the key to the high speed continuous shooting (8.3 images/sec).
• The new anti-aliasing simulator allows the user to minimise moire without installing an anti-aliasing filter, allowing filtered or filter free shooting. This makes best use of the total resolving power of the 24-megapixel CMOS sensor to produce sharp, fine-detailed images and recreates the sense of depth, ambience and texture. It also offers a top sensitivity of ISO 51,200.
• An optical viewfinder with nearly 100% field of view and a larger, brighter viewfinder image.
• With the optional FLU CARD FOR PENTAX 16GB the user can release the K-3’s shutter, check the live image & browse/download images with a smartphone.

This is a camera that really sets the bar high.

The Pentax WG-3 and WG-3 GPS are both top of the line waterproof, digital compact cameras, featuring underwater shooting to a depth of 14m, a large aperture zoom lens and dual anti-shake protection.

Features of these great new cameras include:

* Heavy duty construction for underwater shooting to 14 deep and up to 2 continuous hours. These cameras are also designed to be highly shock resistant, dust proof, cold resistant and crush proof.

* 4 x optical zoom lens with a maximum aperture of F2.0 to capture bright, clear images with minimal noise, even under dimly lit underwater conditions. With its 4x zoom coverage from 4.5mm to 18mm, this versatile zoom lens accommodates a wide range of applications – from macro shooting of flowers to wide angle shooting of spectacular landscapes.

* These cameras come equipped with a state-of-the-art, back illuminated CMOS image sensor. Coupled with a new generation imaging engine, this image sensor delivers a top sensitivity of ISO6400 and super high resolution images with 16mp

* The dual shake reduction system combines as image sensor shift type SR mechanism with a digital SR mode to more effectively compensate for the adverse effects of camera shake and subject shake in shake prone conditions such as sunset scenes or poorly lit subjects.

* The WG-3 GPS comes equipped with a sophisticated GPS module, which automatically records position data and travel log data onto captured images and adjusts the build in clock to local time.

Other features include: extra high resolution, wide frame 3inch LCD screen, full HD movie recording, wireless recharging on the WG-3 GPS, the WG-3 comes in orange and black, and the WG-3 GPS comes in green or purple.

The Pentax Optio WG-3 and WG-3 GPS are a dependable, heavy duty imaging partner in the most harsh, demanding, outdoor conditions

For availability and stockists, please contact Ian R Little ltd on irl@irl.co.nz or phone 03 360 2550.

The Pentax MX-1 is where craft design meets contemporary quality.

We are very excited to announce the Pentax MX-1 is here.

* This compact camera includes D-SLR like features such as textured mode dials, an exposure adjustment dial, in-body RAW development capability, HDR shooting and custom image modes
* Beautiful design is made to resemble a classic film camera, with its genuine brass covers and metal accents for a refined finish.
* This high end compact is equipped with a 1/1.7inch, 12 megapixel back-lit CMOS sensor for outstanding performance
* Enjoy a fast and bright, wide aperture smc Pentax lens at F1.8-2.5 for superb depth of field control and beautiful bokeh.
* Other features include; 4 x optical zoom for everyday use, large 3″ 920,000 pixel tilt LCD screen, ISO up to 12,800, 1cm macro mode, 1080p h.264 HD video.

This is a high performance digital compact camera, delivering professional results.

A beautiful design is made to resemble a classic film camera, with its genuine brass covers and metal accents for a refined finish. Due to a large maximum aperture, it delivers sharp, high quality images even in dimly lit locations, while making it possible to produce beautifully blurred backgrounds for portraiture and still life photography.

This camera is available in black and silver. For your local NZ retailer, contact us via email at irl@irl.co.nz

The new Pentax flagship D-SLR is here! The K5 II is a dustproof, weather resistant and cold resistant camera includes a newly developed SAFOX X AF sensor that delivers the broadest autofocusing EV range (-3 EV to +18 EV) in its class.

Other features include:

– High resolution CMOS sensor for true to life images with minimal noise. A large 23.7mm x 15.7mm sensor with approx 16.28 megapixels. Sensitivity range of ISO 100 to ISO 12800.
– High quality 3″ LCD monitor. 921,000 dots and a unique resin layer between the tempered glass panel and the LCD screen allows for outstanding visibility outdoors.
– Compact solid body with dustproof, weather resistant construction, ensuring reliable operation at temperatures as low as -10 degrees celsius.
– Bright, clear optical viewfinder with a 100% field of view and approx 0.92 times magnification.
– High speed continuous shooting capturing up to 7 images per second.

This is an outstanding digital SLR, and as well as this model, there is also the Pentax K5 IIs. This has all the same features as the Pentax K5 II but also includes an anti-aliasing filter making it the perfect solution for photographers who practice commercial and studio photography where camera settings, lens selection, lighting and other shooting conditions are controlled.

We are proud to announce our appointment as sole agents for the fantastic range of SUNPAK FLASHGUNS in New Zealand.

The Pentax K-30 is a sporty, mid level digital SLR camera, offering solid performance and a weather-resistant, dustproof body to active outdoor photographers.

We are very pleased to announce that the Pentax K-01 lens interchangeable digital camera, designed by world-renowned industrial designer Marc Newson, has been selected a Product Design 2012 winner at the prestigious Red Dog Design Award in Germany.

The Pentax Optio WG-2 has been named the BEST RUGGED COMPACT CAMERA in the TIPA Awards 2012.

The selection was made primarily because of the camera’s exceptional, super-fine image quality as well as its excellent reliability and outstanding operability.